“Rather than getting too focused on equity funding early on, tech start-up teams should look at alternative business models, including revenue-funding, government grants, and crowd-funding.”

Bernd Schoner was a researcher at the MIT Media Lab before co-founding ThingMagic with four fellow PhD graduates. His research has led to devices and software applications as unique as the Marching Cello, a wearable instrument providing the functionality of a cello, and a giant polyphonic floorboard for the Flying Karamazov Brothers. Despite his work on digital stringed instruments, he still enjoys playing his acoustic cello, and is also a competitive gymnast. Bernd holds Master’s of Engineering degrees from RWTH Aachen, Germany, and from Ecole Centrale de Paris, France. He received his Ph.D. from the MIT Media Laboratory in 2000.

ThingMagic is a leading provider of UHF RFID readers and systems. The company was acquired by Trimble Navigation in 2010. It is now operating as a division of Trimble.

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